Tim Etherington

With a career in the design industry spanning 25+ years over 5 continents Tim has worked for both small boutique studios and large commercial practices. Prior to forming EMA Tim was the Managing Director of Wilson Associates and the Co-Managing Director of Gensler’s Shanghai office where he managed 6 studios and approximately 200 employees across a broad typology of Architectural and Interior projects.

Since graduating from Kingston University in London, Tim worked exclusively as a designer focusing and specializing in projects in the retail, workplace, hospitality and brand sector. From his role as a Creative Director and entrepreneur he is active in the creative and strategic process, working closely with project teams to develop and elevate design innovation across practice areas.

Having worked as a creative for much of his career has given him extensive insights into the design process, the skills required to knit management and creative objectives, how to build successful teams and develop and apply compelling and viable design solutions. A strategic thinker by nature Tim a true believer that great design is grounded in a solid and thoughtful approach.